Yahoo! and Eurosport have launched co-branded websites in four European markets dedicated to online sports news and community interaction.
The websites will operate in the UK and Ireland, Germany, Spain and Italy and combine Eurosport’s content and sports editorial with Yahoo!´s social media platform.
The new sites will be promoted on both Eurosport channels as well as on Yahoo! across all four markets.
“Together we're able to satisfy fans´ passion for sport by building user communities of interest around unrivalled high-quality professional content.’ said Javier Rodriguez Zapatero, Vice President Sales, Yahoo! Europe.
The new websites will offer numerous opportunities for advertisers, added Laurent Eric Le Lay, Chairman and CEO of Eurosport. “We are building a powerhouse that integrates both Eurosport and Yahoo! resources to provide a better user experience and a highly attractive, continent-wide audience for advertisers in an unrivalled on air/online cross media offer,” he said.
The co-branded sites are at: http://uk.eurosport.yahoo.com, http://de.eurosport.yahoo.com, http://es.eurosport.yahoo.com and http://it.eurosport.yahoo.com
sportbusiness.com
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