New sales channels for the fast growing gambling industry
From February 25th to 26th Everest Conference holds the two day conference „Multi-Channel Gambling 2008“, taking place in Berlin, Hotel Concorde. Representatives of leading companies will share their experience and knowledge. In outstanding case studies they will present how they expand their gambling services across digital sales channels such as the internet, iTV and connected mobile devices to attract new customers. Participants of the “Multi-Channel Gambling 2008” conference have the opportunity to find the decisive competitive advantages in the upcoming multi-channel gambling world.
The future of gambling is digital
The internet is well accepted as a new distribution channel by players worldwide and internet gambling has become a fast growing industry. But poker, sports betting and casino can’t just be played over the internet. It can be transferred to other digital means as well. Mobile gambling via mobile phone or palm and by interactive television is the future. UK and France are the European leaders for iTV gambling and the industry is growing steadily. Mobility and TV offer the opportunity to reach the mass market. According to a study of Juniper Research mobile gambling will be a 19 Billion US$ business by 2009, what represents about one third of the total turnover of mobile services.
Find the decisive competitive advantages in the upcoming multi-channel gambling world
To withstand the competition in an unsteady gambling market operators have to find new ways to reach their target groups. Digital distribution channels offer great potential of growth and advantages in the fight for customers. The conference will highlight the recent mobile, online and interactive developments within the European gambling industry.
For more information please contact:
Jürgen Zwerger ,
Managing Director
Everest Conference GmbH
Niederlassung Berlin
Hackescher Markt 4 | 10178 Berlin
Tel.: + 49 (0) 30 32 59 51 402
Fax: + 49 (0) 30 32 59 51 100
j.zwerger@everest-conference.com
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