bwin is pleased to announce a new partnership starting on 1 July 2007 as official main sponsor of Real Madrid, the top Spanish football club. The agreement has initially been concluded for a period of three seasons.
Apart from displaying the bwin logo on the jerseys of the Real Madrid team at national and international matches, the cooperation agreement also extends to extensive branding of the stadiums and Real Madrid's training ground.
The strategic decision to enter into this partnership should be seen against the background that several EU member states have yet to accept the freedom of establishment and services in the area of online gaming, despite the fact that both the European Commission and the European Court of Justice are of the opinion that the offering of online gaming is subject to the free movement of services and the freedom of establishment laid down in the Treaty on European Union. In the future, bwin will therefore be investing its available sponsoring resources in markets that have adopted an enlightened attitude to the subject of gaming regulation.
press release of bwin